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Branding 101: What Makes a Brand Powerful

2 days ago

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Your Brand Is Your Business - Market It!

May 06

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Case Study: Sharper Students

Apr 29

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

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Case Study: Bake in Business

Apr 21

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...

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Case Study: Snap a Pic!

Apr 14

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography stud...

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Case Study: A Getaway Promotion

Apr 06

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to keep ...

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The Ultimate Holiday Food Guide

Mar 30

It's a universal truth: The holidays mean food. Whether you're breaking out an old family recipe or you're trying something new for the first time, the holidays are a time where you can come t...

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Case Study: Zip It Up

Mar 22

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How it ...

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Game On: 10 Promo Product Games We Love!

Mar 15

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss Ga...

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Case Study: Safety First

Mar 07

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Case Study: Put That on Your Calendar!

Feb 28

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her service...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Feb 21

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these pro...

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Case Study: This Event Needs More Cowbell

Feb 13

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. ...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Feb 06

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

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Lanyards: Everything You Need to Know

Jan 30

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Case Study: Fresh Mesh Promotions

Jan 22

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentations....

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7 Promotional Products for When You’re Feeling Lucky

Jan 15

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

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8 Paw-some Promotional Products for Dogs and Dog Lovers

Jan 07

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Collapsi...

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Case Study: Have a Seat

Dec 31, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affordab...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Dec 24, 2021

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands like ...

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How to Gain Inspiration in 5 Minutes

Dec 16, 2021

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

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4 Awesome Mindfulness Apps to Help You Be Your Best Self

Dec 09, 2021

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally – especially mentally. Recently, and especially with the re...

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6 Things You're Missing out on by Not Using Promotional Products

Dec 02, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Case Study: The Write Way

Nov 25, 2021

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Nov 17, 2021

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

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Let's Get Physical! 9 Promo Products for Personal Trainers, Gyms, and More

Nov 10, 2021

Physical fitness is an integral part of leading a healthy life, but it’s not always easy to accomplish on one’s own! That’s where personal trainers, gyms, and fitness classes come in...

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6 Mood-Boosting Promo Products to Beat the Winter Blues

Nov 03, 2021

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Seaso...

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A Quick Guide to Promotional Bags

Oct 27, 2021

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

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Your Product Decorating Questions Answered

Oct 20, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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Case Study: Work it Out!

Oct 13, 2021

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation gif...

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6 Promotional Products for Religious Institutions

Oct 06, 2021

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you’re l...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Sep 29, 2021

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the night...

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12 Perfect Pediatric Products for Babies

Sep 21, 2021

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...

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Case Study: A Race to Remember

Sep 14, 2021

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an in...

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6 Products to Show Your Support for Breast Cancer Awareness

Sep 07, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...

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10 Promotional Products for Healthy Living

Aug 30, 2021

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

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Products and Tips to Boost Your Work From Home Productivity

Aug 23, 2021

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home workp...

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Case Study: You Can Count on Us

Aug 15, 2021

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...

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5 Environmentally-Friendly Promotional Products

Aug 08, 2021

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of products t...

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Case Study: Calendar Puns are Week

Aug 01, 2021

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Color...

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Cheers! Let’s Sell More Beer!

Jul 24, 2021

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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Case Study: Insuring Happy Employees

Jul 17, 2021

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

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Take it To-Go: 8 Restaurant Takeout Essentials

Jul 10, 2021

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

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Words Have Power: Why Copywriting Matters for Your Business?

Jul 02, 2021

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...

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Case Study: Health & Wellness Spas

Jun 25, 2021

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

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Swing, Batter! The Best MLB Promotions

Jun 18, 2021

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...

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7 Promotional Products Perfect for Weddings

Jun 11, 2021

Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help them...

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5 Men's Wearable Promotional Products for the Office and Beyond

Jun 04, 2021

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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Case Study: Plastics Make it Possible

May 27, 2021

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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Case Study: Bringing Back the Fanny Pack

May 20, 2021

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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4 Ways to Improve Communication

May 12, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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6 Promotional Products to Fit Your Budget

May 05, 2021

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

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Case Study: Keeping it All Together

Apr 28, 2021

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Full ...

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6 Paw-some Promos for Pets and Vets

Apr 21, 2021

For vets, groomers, doggie daycares, and more, pet care is more than a hobby – it’s a lifestyle. While puppies don’t have any purchasing power, promoting your pet-centric business...

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Case Study: Pillow Box

Apr 13, 2021

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Case Study: A Prom Ticket Keepsake

Apr 06, 2021

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets Des...

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Reel Them in With These 5 Cinematic Promo Products

Mar 30, 2021

Box office hits took a backseat this year as more people browsed through Netflix’s new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public,...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Mar 23, 2021

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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10 Luxurious Products for Your VIP Customers

Mar 16, 2021

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

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Case Study: Real Modern Recognition

Mar 09, 2021

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

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Case Study: You've Got the Power

Mar 01, 2021

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...

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Case Study: A New Way to Do Cross-Promotions

Feb 22, 2021

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...

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Case Study: Do the Wave

Feb 15, 2021

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sc...

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Case Study: Info in a Flash

Feb 08, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...

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5 Out of the Box Promotional Products We Love…and You Will Too!

Feb 01, 2021

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a little e...

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Relax and Unwind With These 10 Promo Products

Jan 25, 2021

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

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6 Products to Make Flu Season a Little Easier

Jan 18, 2021

As the weather turns cooler and the leaves change color, cold and flu season begins to rear its ugly head. Cold and flu season typically starts in the fall and peaks in January and February, and this ...

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6 Rootin’ Tootin’ Country Western Products

Jan 11, 2021

Country Western isn’t just a type of music genre, it’s become an entire culture in the American West and around the world. Cowboy culture dates back to the 19th century when ranchers settl...

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How Promo Products Can Make a Lasting Impression

Jan 03, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Case Study: Happy to Hang Around

Dec 27, 2020

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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7 Promotional Products For Those On the Go

Dec 20, 2020

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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Case Study: A Picture is Worth...a Nice Donation

Dec 13, 2020

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

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School's in Session: 7 Essential Supplies for Students

Dec 06, 2020

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...

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Case Study: It's Raining Cats and Dogs

Nov 29, 2020

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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How Promo Products Can Tell Your Brand's Story

Nov 21, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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Case Study: College Fair Giveaway

Nov 14, 2020

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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Case Study: Make a Spectacle

Nov 07, 2020

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

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6 Retro Products That Are a Blast From the Past

Oct 31, 2020

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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Case Study: Inking Impressions

Oct 23, 2020

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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Case Study: Brighten Their Day

Oct 16, 2020

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

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Case Study: Employee Appreciation Gift

Oct 09, 2020

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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Case Study: A Gift to Build a Dream On

Oct 02, 2020

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at the h...

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Case Study: The Write Stuff

Sep 24, 2020

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: Pens...

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Case Study: Jamming Out

Sep 17, 2020

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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Imprint Everything: A Guide to Printing Methods

Sep 10, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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5 Promotional Products for Firemen and Fire Departments

Sep 03, 2020

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s where f...

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